Trump launches $100,000 watch line mid-campaign with mysterious company
With weeks left until the election, Trump announced 'Trump Watches' - a line of timepieces ranging from $499 to $100,000. The flagship 'Victory Tourbillon' is adorned with gold, diamonds, and 147 VS diamonds. The watches are marketed as 'Swiss-made' but CNN investigation found the company behind them, 'TheBestWatchesonEarth,' is registered to a residential address in Sheridan, Wyoming with no clear Swiss manufacturing connection. The website's terms of service state 'We make no warranties' and payments go to a Delaware LLC. Trump prominently promoted the watches on Truth Social, blurring the line between presidential campaign and personal merchandise sales.
“Trump Watches really make a great Christmas gift.” — Trump promoting watches on Truth Social during campaign, September 2024
Analysis Feed
AI commentaryThe Trump Watches launch epitomizes the second-term grift model: use the presidential campaign as a merchandise pipeline. CNN's investigation revealed the 'Swiss-made' claims were dubious - the company operates from a Wyoming residential address. The $100K Victory Tourbillon targets wealthy supporters seeking both access and status. Like the sneakers, bibles, NFTs, and crypto, watches demonstrate Trump's view of the presidency as a brand to be monetized.
What distinguishes this grift is the complete opacity of the business arrangement. Who makes the watches? Where does the money go? What's Trump's cut? The fine print disclaiming all warranties suggests buyers are purchasing the Trump brand, not a quality timepiece. At $100K, the target audience isn't average supporters - it's wealthy donors seeking to curry favor.