Trump launches $100,000 watch line mid-campaign with mysterious company

With weeks left until the election, Trump announced 'Trump Watches' - a line of timepieces ranging from $499 to $100,000. The flagship 'Victory Tourbillon' is adorned with gold, diamonds, and 147 VS diamonds. The watches are marketed as 'Swiss-made' but CNN investigation found the company behind them, 'TheBestWatchesonEarth,' is registered to a residential address in Sheridan, Wyoming with no clear Swiss manufacturing connection. The website's terms of service state 'We make no warranties' and payments go to a Delaware LLC. Trump prominently promoted the watches on Truth Social, blurring the line between presidential campaign and personal merchandise sales.

"Trump Watches really make a great Christmas gift." — Trump promoting watches on Truth Social during campaign, September 2024