Trump launches World Liberty Financial crypto venture seven weeks before Election Day

On September 16, 2024, Trump launched World Liberty Financial, a family cryptocurrency venture, through a two-hour live X Spaces event held one day after the West Palm Beach assassination attempt and 50 days before the election. Crypto commentators criticized the launch for providing no substantive information about the platform — a Fox Business reporter noted participants were left 'disappointed,' listener counts dropped from 150,000 to 47,000 during the call, and community members described it as 'a long sales pitch.' The mid-campaign personal business launch preceded the venture's emergence as a central conflict-of-interest concern after he took office.