Trump-owned company sells $299 sneakers using assassination attempt imagery

Four days after the July 13, 2024 shooting in Butler, Pennsylvania, GetTrumpSneakers.com began taking pre-orders for a limited run of 5,000 "Fight Fight Fight" high-top sneakers priced at $299, using the raised-fist photo taken moments after Trump was wounded. The site is operated by CIC Ventures LLC, a company Trump disclosed owning in his 2023 financial filing; marketing copy described the shoes as "capturing a defining moment in history" and said they "honor his unwavering determination and bravery," with ten pairs offered as personally autographed. Several sizes sold out within days of the July 17 launch, representing potential gross revenue of roughly $1.5 million if the full run sold. The listing carried a disclaimer that the site was "not political and has no connection to a political campaign," even as Trump campaign officials promoted it online.

“capturing a defining moment in history” Quote verified against source