Trump launches $59.99 'God Bless the USA' Bible during Holy Week amid legal bills

On March 26, 2024, Trump posted a video on Truth Social endorsing the 'God Bless the USA Bible,' a $59.99 King James Bible bundled with the U.S. Constitution, Bill of Rights, Declaration of Independence, and a handwritten chorus to Lee Greenwood's song of the same name, timed to the start of Holy Week ahead of Easter. Trump said in the video, 'All Americans need a Bible in their home, and I have many. It's my favorite book. I'm proud to endorse and encourage you to get this Bible. We must make America pray again.' The Bible seller's website discloses that it uses Trump's name, likeness, and image 'under paid license' from CIC Ventures LLC, a company Trump has reported owning through his revocable trust; neither Trump's representatives nor the Bible company disclosed the specific payment terms or per-unit revenue share. The endorsement came as Trump's campaign and legal teams faced mounting bills, including the unresolved $464 million civil fraud bond.