Sells mugshot merchandise, raises millions off Georgia booking photo

Trump's campaign began selling merchandise featuring his Fulton County booking photo — the first mugshot of a former U.S. president — raising millions within days. The campaign offered shirts, mugs, and posters with the photo and slogans like 'NEVER SURRENDER' (despite having surrendered). The mugshot became the avatar for Trump's Truth Social account, transforming criminal prosecution into a branding opportunity and fundraising vehicle.

"NEVER SURRENDER!" — Campaign merchandise slogan featuring mugshot