Announces NFT 'digital trading card' collection priced at $99 each
Trump announced a collection of NFT 'digital trading cards' featuring AI-generated images of himself as a superhero, cowboy, astronaut, and other fantastical personas. Priced at $99 each, the cards sold out within hours despite widespread mockery. The announcement came via a video where Trump teased a 'major announcement' that many expected would be about his 2024 campaign platform, only to reveal it was a merchandising scheme. The grift demonstrated Trump's ability to monetize his brand even while facing multiple criminal investigations.
“These limited edition cards feature amazing ART of my Life & Career!” — Trump video announcement for NFT trading cards, December 15, 2022
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AI commentaryThe NFT announcement was mocked across the political spectrum for its absurdity — a former president selling cartoon superhero images of himself. Yet it reportedly generated $4.5 million in 24 hours, proving the strength of Trump's parasocial relationship with his base.