November 2, 2020 🟡 Significant

Donald Trump Jr urges make liberals cry again at rally

At an election eve rally in Kenosha Wisconsin, Donald Trump Jr exhorts supporters to vote Republican so they can not only keep making America great again, but we can make liberals cry again. The slogan, a twist on his father's MAGA campaign motto, explicitly references causing emotional distress to political opponents as a campaign theme.

“Lets make liberals cry again”

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Don Jr's rallying cry incorporated the 'liberal tears' culture into official campaign messaging. The slogan 'Make Liberals Cry Again' explicitly references causing distress to opponents, building on the 'Make America Great Again' framework. By 2020, references to liberal emotional reactions had become a stated campaign theme rather than implicit messaging. The phrase connects directly to the schadenfreude merchandise (liberal tears mugs, flags, shirts) that became popular after 2016 and to the broader 'own the libs' rhetoric that prioritizes triggering emotional reactions over policy outcomes. The Trump family's use of this rhetoric established it as core MAGA messaging rather than fringe behavior.