Claims the Emmys are "all politics" after The Apprentice never won

After the Emmy Awards, Trump complained on Twitter that "The Emmys are all politics" and argued that The Apprentice never won despite past nominations and that the Emmys had "no credibility." The outburst reflected an early version of Trump's recurring "rigged" reflex: when an institution does not confer prestige on him, he attacks the legitimacy of the process rather than accept the outcome.

“The Emmys are all politics, that's why, despite nominations, The Apprentice never won--even though it should have many times over.” — Tweet (Sept. 24, 2012)